Monday, February 5, 2007

Information Week - Second Life Lessons: Cisco, IBM Pace Corporate Push into Virtual Worlds

Companies as varied as Toyota, Dell, Sears, and Adidas have all established bulkheads in the 3-D virtual world called "Second Life." Is this influx of brands an exciting precursor of how we'll be conducting business very soon, or the ultimate exercise in corporate flat-footedness?

By Alice LaPlante
InformationWeek
Feb 3, 2007 12:01 AM
The rest of the article here.

1 comment:

Aleister Kronos said...

It is perhaps amusing to note that Cisco are oft quoted as a fine example of "how not to do SL"... usually deserted, no interest or buzz about it. Perhaps that is a problem for early adopters.